Anya Hindmarch, known for designing unique and outrageous fashion accessories, has opened her new concept store, The Ice Cream Project.
Set within the Anya Villiage in Belgravia, London, The Ice Cream Project serves up a smorgasbord of weird and wonderful ice cream and sorbet flavours.
On the maximalist menu, you can expect to indulge in wacky taste sensations. Think everything from Heinz Baked Beans and Bird’s Custard ice cream to Kikkoman Soy Sauce and sweet Lyle’s Golden Syrup scoops.
This ‘perfect’ summer treat comes in takeaway 500ml tubs, but can also be purchased on-site by the scoop. The latter is great for those who want to sample a few of the Devon-made delectable delights.
According to the Anya Hindmarch website, “the household names inspiring our ice creams are typically found in the pantry rather than the freezer; think savoury sauces, condiments, tea breakfast cereals and even baked beans.”
The Ice Cream Project also serves as a direct way to “celebrate Anya Hindmarch’s favourite cult food brands.”
Did you know that the Ice Cream Project is directly inspired by Anya Hindmarch’s latest accessories collection, Anya Brands?
About the collection, the website reads, “Making the everyday extraordinary has long been part of the Anya Hindmarch story. These sequinned evening totes are a luxurious, beautifully-crafted take on our favourite household brands and create a whimsical evening bag option.”
The Anya Brands collaboration features Kellogg’s Frosties and Heinz Tomato Ketchup bags, alongside After Eight and Polo bag charms.
At the time of writing, there is an exclusive waiting list for items such as the Anya Brands Conflakes Tote and Anya Brands Coke Zero Crossbody bag.
However, the Anya Brands Dairy Milk Tote and the divisive Anya Brand Marmite Tote are available to purchase for a cool £895 each.
The Ice Cream Project is open from July 9 to August 28. So, there’s still plenty of time to treat the epicurean in your life.
See below for all 14 eccentric flavours currently available to purchase at The Ice Cream Project.
Anya Hindmarch’s The Ice Cream Project Flavours
Kikkoman Soy Sauce Ice Cream
“A delicious toasted sesame ice cream laced with umami-rich naturally brewed soy sauce”
Heinz Tomato Ketchup Ice Cream
“The perfect combination of sweet, salty and tangy flavours”
PG Tips Ice Cream
“An ice cream infused with a great tasting black tea blend. An elegant frozen afternoon pick me up”
Heinz Mayonnaise Ice Cream
“A surprisingly rich and creamy ice cream with the zestiness of lemon and tang of vinegar”
HP Sauce Ice Cream
“A fruity, aromatic taste with a spicy hit of tamarind and dates”
Heinz Salad Cream Ice Cream
“The ‘original tangy taste’ ice cream with a hint of heat”
Heinz Baked Beans Ice Cream
“A rich, sweet flavoured ice cream brimming with protein. One of your 5 a day!”
Quaker Rolled Oats Ice Cream
“A creamy ice cream blended with Quaker’s 100% wholegrain oats with maple syrup for a touch of sweetness”
Birds Custard Ice Cream
“A smooth and creamy ice cream whipped with the original homemade taste of Bird’s custard”
Kellogg’s Coco Pops Ice Cream
“A delicious milky chocolate ice cream interspersed with the crunch of Chocolate flavoured toasted rice”
Kellogg’s Frosties Ice Cream
“A rich vanilla ice cream with frosted corn flakes. Made with Tony’s closely guarded secret recipe- it’s gr-r-reat!”
Lyle’s Golden Syrup Ice Cream
“An ice cream with notes of butter, caramel and honey”
Lea & Perrins Sorbet
“A sweet tomato fruit sorbet with a splash of Worcestershire sauce”
“A bright, refreshing mint sorbet laced with tiny pieces of smashed Polo”
Feature image credit: Anya Hindmarch/The Ice Cream Project