New data collected by beverage brand, Lucky Saint, reveals that 291 million annual visits to the pub are now alcohol-free.
The drinks brand has partnered with KAM Research and Insights to create the Low & No Report 2022. The research shows how customer attitudes and behaviours are driving rapid growth in the low and no drinking sectors.
Low & No Report 2022
The research report also dives into “consumption occasions, barriers to trial price perceptions, quality perceptions and our predictions for 2023 and beyond.”
Access to the full Low & No Report 2022 will cost you a hefty £495. However, some of the staggering statistics have been shared via LinkedIn.
A LinkedIn post by Lucky Saint reads, “Following the launch event last week, Lucky Saint is proud to present the Low & No Report 2022. In partnership with KAM Research and Insights, the full report is now available to download,”
Some headlines that Lucky Saint have shared from the report include that nearly one in three (29%) of pub visits are now alcohol-free.
Elsewhere, the beverage brand reveals that 65% of people list having an alcohol-free draught option as a reason to visit a pub. No need for than hangover prevention pill then!
Interestingly, apparently, 37% of consumers drink alcohol-free at home at least once a week. Taste is also apparently the number one most important factor when choosing an alcohol-free option.
One LinkedIn user commented on the post saying, “Hey guys, absolutely love your beer. But you’re very, very overpriced when it comes to competitors… 24 pack of most [alcoholic] beer often £15 or less. Do a guy a favour,”
Lucky Saint responded, “one of the findings in the report was that people have long associated ABV with [money] – in the past, people had expected alcohol-free to be cheaper as they thought they were paying for alcohol content.”
“But this is changing. Now people’s [number one] reason for choosing alcohol-free is taste – they are willing to pay for quality and flavour.”
Another user commented, “Love this, super interesting insights.”
The Low & No Report 2022 is available to view and also purchase now.
Feature image credit: KAM Low & No Report/LinkedIn and Lucky Saint